Member Profile

Hoogenraad & Haak is an independent boutique law firm in Amsterdam, specialized in intellectual property law, advertising law and food law.

We do what we love. We are proactive and thorough litigators and advisors. We operate at the highest level, without ever losing sight of practical interests. We believe that the best result is a product of genuine team effort. We are sociable people, capable and eager to create a great working atmosphere - together with our clients.

Our billing is fully transparent and we are happy to consider alternative fee structures (fixed fees and subscription models). We can provide regular fee updates, enabling maximum cost control.

We are active in the sectors advertising, fashion, food & beveragers, retail and cosmetics.

We are counsel to some of the world’s most iconic food @ beveragers companies.

Hoogenraad & Haak is specialised in

- Advertising law

- Intellectual property law

- Food law.

- Litigation

- Commercial Contracts

- E-commerce

- Privacy

Ebba counsels the majority of the larger advertising bureaus and several (multinational) companies in the consumer industry on advertising law and food law. Ebba often litigates before the self-regulatory Advertising Code Committee and (higher) national courts. She assists companies in case of enforcement actions by the Netherlands Food and Consumer Product Safety Authority (NVWA), such as inspections, attachments of goods, recalls, warnings or fines in case of a breach of the Dutch Commodities Act.

Advertising law

Food law

Intellectual Property Law (Copyright, Trademark & tradename), Design, Patent)

Litigation

Commercial Contracts,

E-Commerce and privacy

Ebba was admitted to the bar in 1985 and has been focusing on the advertising industry since 1989. Since 2000 she also has been specializing in food law.

Clients particularly praise her point and practical advice, always noting what is possible. Ebba counsels many advertising agencies and companies on advertising law. She also advises producers and retail in the food industry about claims, ingredients, labelling and recalls.

Ebba regularly litigates before the self-regulatory Advertising Code Committee and national courts.

Ebba is member of the editorial board of the Dutch national IP and advertising law review 'IER'. Member of the editorial board of Waar&Wet (food law). Contributor to European Food and Feed Law (EFFL) and the Dutch food internet platform vmt.

Ebba regularly publishes articles and case notes in professional journals, including comments on decisions of the EU Court of Justice (for instance Teekanne).

Ebba is member and the former chair of the Netherlands Advertising Law Association

She chairs the National Advertising Conference.

Ebba is member and former board member of the Benelux Trademark and Design Law Association,

Ebba is former member of the supervisory board of World Press Photo and member and former board member of the Dutch Advertising Association (GVR)

All of our partners are recommended by industry league tables Chambers and Legal 500.

Hoogenraad & Haak is the pre-eminant advertising law firm in the Netherlands (Chambers Europe)

Ebba Hoogenraad is top ranked individual in Chambers Europe (TMT) and Tear 1 Legal 500 for the food industry sector.