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Cheap Online Startup: A Good Idea? – Several Founders

Published: Thursday, June 26, 2025

In a short blog series, we will provide examples of circumstances that require in-depth consideration and professional support if unpleasant surprises are to be avoided as much as possible.

The first step is (or should be) the business plan. No company should be founded without having thought about the project concretely and in some detail. The business plan can be written in private, but before implementation begins, it should be presented to outsiders for comment. Ideally, to experts, and especially experts in topics with which you are not well-versed. Such topics often include the legal framework, accounting, and human resources.

Let us first consider the case where not just one person, but several co-entrepreneurs are involved. This immediately raises the question of who contributes how much

  • contributes financially
  • Work contributes
  • internally and externally
  • which power of representation should have (here as an example the link to Art. 718 ff OR )
  • Risk bears
  • must reshoot
  • etc.

Additionally, you may want to anticipate certain developments along the timeline, for example, what happens if someone wants to exit, or if some of the partners want to sell ("exit") and others don't. Shareholder agreements aren't always necessary. If necessary, however, they must be well-suited to the situation. Simply taking templates from the internet and working on them without in-depth knowledge of contract and corporate law can be a waste of time or even counterproductive.

If you start a business on your own without legal expertise, there's a high risk that things won't turn out the way you wanted, or that disputes will arise because not everyone started from the same perspective. On the other hand, excessive perfectionism can quickly lead to unnecessary costs and time expenditure. We always strive to find the optimum balance between cost-effectiveness and the best possible outcome—one could call it "best-case"—in the best interest of our clients.

Jürg Martin
Martin Rechtsanwälte GmbH
Country:
Switzerland
Practice Area:
Capital Markets
Phone Number:
+41 52 269 21 11
Fax:
+41 52 214 14 00
Planning and implementing corporate and capital market transactions in the SME sector. Languages: German, English, French, Italian, Spanish, Russian, Romanian The Firm The law firm Martin Rechtsanwälte GmbH offers advice and legal representation in the essential areas of Swiss and international business law. We use our knowledge of contract, corporate, intellectual property and administrative law as advisors and legal representatives for people and SME in business: Planning, establishment and development of companies financing and financial transactions of all kinds migration, labor, real estate Contracts and other legal relations: Checking, drawing up, enforcing Corporate takeovers, succession planning and reorganizations International coordination of different legal systems We work closely together with a team of accounting, HR and administration experts on an interdisciplinary basis.  We are particularly interested in situations where the legal fields combine, such as in the financial, IT and real estate sectors. We speak German, English, French, Italian, Spanish, Russian, Chinese, Turkish, Kurdish.  We do not see law in isolation, but maintain an interdisciplinary overall view of the needs of our clients. Therefore, our support is not limited to legal analyses and procedures; common sense and our many years of entrepreneurial experience are always incorporated. We want to work out and achieve for our clients what they really need, while preserving their resources in the best possible way.

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