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NFTs and Terms of Use: They Go Hand in Hand

Published: Thursday, September 7, 2023

Non-fungible tokens (NFTs) are still a hot topic. In this post, you will find out about some of the conditions of use that are essential to their commercialization.

Last February, the famous leather products manufacturer Hermès International was successful in obtaining a judgment from the Manhattan Federal Court in which a jury ruled that selling NFTs under the name “MetaBirkin” constituted an infringement of Hermès’s rights under their trademark BIRKIN.

While this ruling relates to a specific case, it will undoubtedly deter those who might be tempted to use third-party trademarks in the metaverse or in connection with digital objects. It also provides trademark owners with some reassurance as to the scope of their registrations, confirming that digital versions of tangible goods can be considered as an infringement of those goods and that registrations covering tangible goods can be used to enforce rights against digital goods.  

It is undeniably trendy to invest in the virtual object market, as shown by the number of companies venturing into this field. However, in doing so, care must be taken to make sure that the terms of use associated with the sales platforms and the NFTs themselves are both complete and adequate.

Terms of use typically provide that the NFT purchaser will hold title to the NFT, along with a copyright license and possibly a trademark license to display and sell the NFT.

In general, the license limits use of the NFT to personal use. It is also possible, however, to allow the NFT to be used for commercial purposes, allowing the owner to benefit from such use, if they so desire. The creators of the “Bored Ape Yacht Club” and “CryptoPunks” NFTs, which are among the well-known NFTs, have chosen this path.

However, any use must be properly circumscribed. For example, it may be interesting to add a morality clause to the NFT’s use. This will ensure that the NFT will not be used in an immoral manner, especially regarding messages of hatred, violence, intolerance or defamation, or otherwise controversial. This may include, among other things, any use of the NFT for content related to drugs, sexuality, or political or religious views. Any illegal use or use that would in any way infringe on the rights of third parties should also be prohibited.

It may be appropriate to specify that NFT transfer will only be valid if the seller notifies the buyer of the associated terms of use and if the buyer agrees to those terms. This would minimize the potential for the buyer to subsequently violate the terms and conditions and claim that they were unaware of them.

Finally, we would like to point out that having strong terms of use in place is also essential to protect the trademarks in association with which the NFTs are used. A trademark owner must be able to prove that it has control over the use of its trademark by each of its licensees. Otherwise, the trademark could be considered diluted, lose its distinctive character and thus its legal and pecuniary value.

Our intellectual property team will be happy to assist you with the drafting of terms of use that will efficiently protect your trademarks and copyrights in Canada, the United States and abroad.

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As the partner in charge of BCF’s Trademark group, Johanne Auger supports businesses of all sizes in developing and supervising national and international trademark portfolios. Her global vision of issues, her excellent listening skills and her personalized approach help her develop protection strategies tailored to the realities and needs of each client, whether in Quebec, Canada or worldwide. With more than 25 years of experience in trademark protection, intellectual property management and litigation, Johanne advises start-ups, SMEs and large companies operating in the technology, agri-food, pharmaceutical, tourism, cultural, finance, manufacturing, textiles and retail industries.  An excellent communicator eager to share her knowledge, Johanne regularly gives trademark lectures to various organizations in Europe, Asia and North and South America. She provides customized training to senior management and marketing teams from several companies.  Johanne Auger will be attending the UNIFAB conference in Paris, FR, March 21st to March 22nd, 2024.  Johanne Auger will be attending the International Trademark Association Annual Meeting in Atlanta, GA, May 18th to May 22nd, 2024. 

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