Member Profiles

I am an attorney and also a patent, design, trademark and copyright practitioner accredited by the Vietnam Intellectual Property Office (VNIPO) and the Copyright Office of Vietnam (COV) with 20 years+ of experience currently practicing in Vietnam for Bross & Partners.

Sung Mee Hong is a senior foreign attorney in the Corporate and M&A Practice Groups. She has assisted numerous domestic and foreign companies in mergers and acquisitions, in-bound and out-bound investments, and joint venture projects. She also advises clients on general corporate and business laws. For the past several years, she has been focusing on Vietnam and other Southeast Asian region practice, and she has strong working relationships with several Korean financial institutions and represented them with regard to their overseas investments and other various transactions, including, without limitation, acquisition of several banks in the Philippines, Indonesia and Cambodia and establishment of foreign credit institutions in Vietnam.  She also regularly advises her financial sector clients on the operation and management issues.  Representative Cases [Banking and Financial Sector M&A] Advised major Korean commercial banks in their attempted acquisitions of micro-finance institutions in Cambodia Advised Woori Bank in its acquisition of Wealth Development Bank in the Philippines Advised a major Korean commercial bank in its attempted acquisition of minority stakes in a publicly listed commercial bank in the Philippines Advised Shinhan Capital in its acquisition of a securities company in Indonesia and subsequent exit from the  investment Advised several major Korean banks and securities companies with regard to M&A and NPL trading in Vietnam [M&A Experience in Other Sectors] Advised GS Home Shopping’s joint venture project in Indonesia Advised Lotte in the investment and launch of duty-free businesses in the Thailand and Vietnam Advised a major corporation in its attempted acquisition of controlling stake in a publicly listed logistics company in Vietnam Advised E-mart in its joint venture project in the hypermarket business in Mongol Advised Key Safety Systems in its acquisition of Image-Next Advised eBay’s investments into Hellomarket Advised LG Household and Health Care’s joint venture projects in China Advised THE FACE SHOP’s joint venture projects in China Advised Shinsegae in the joint venture with a foreign investor for Hanam Square project and Shinsegae Dongdaegu CTC (Transportation Hub) project  Advised SK in its joint venture project with Nippon Oil in Ulsan Complex Advised Lotte Chilsung in the joint venture project with Asahi Beverage Advised LG Electronics in the multi-jurisdictional restructuring project with Hitachi Advised CJ E&M in the multi-jurisdictional restructuring project with FOX Advised CJ O Shopping in its acquisition of OnMedia Corporation Advised Lotteria in the acquisition of Burger King Japan Advised LG Household and Health Care in the acquisition of Haitai Beverage  Advised Leoni Bordnetz-Systeme GmbH in its acquisition of shares in DLS and Daekyung T&G Advised Goldman Sachs Asset Management in its acquisition of shares in Macquarie-IMM Investment Management Advised ERGO International AG in its acquisition of shares in Daum Direct Auto Insurance  Advised TJ Media in its acquisition of DREAM SAS Advised Hanjin in the joint venture project with Central Asian Trans in Uzbekistan Advised Hanwha Chemical Corporation in the joint venture projects in Saudi Arabia with Sipchem  Education 1998Whittier School of Law (J.D.) 1993University of California, Irvine (B.A. in Psychology) Work Experience 1999-Present Lee & Ko Admissions Admitted to bar California: 1998 Awards and Recognitions Selected as “Notable Practitioner” (Corporate and M&A) by IFLR1000 (2019)

Educational Background: Bachelor of International Relations  Ms. Lan Anh specializes in trademark prosecution of establishment of trademark rights, assigning and licensing trademarks in Vietnam, Laos and Cambodia. She handles trademark cases from start to finish, providing advices for clients on each step of the way from formality to substantive examination. She also drafts opposition and invalidation arguments and prosecutes the filing of oppositions and invalidation of trademarks. For the past five years, Ms. Lan Anh had executed numerous filings for trademark applications, advising clients on complicated identification of goods/services.  The Firm Ambys Hanoi had excelled in IP services in Vietnam since its conception. Providing a wide range of IP services from consultancy to prosecutions. With the depth of experience and understanding of the regional and international IP landscape, we aim to deliver excellent results and add value to client’s IP management process. Our lawyers and associates have both in-depth IP training and technical background in areas such as: mechanical engineering, biochemical technology, IT, etc. With dedication and expertise, we are equipped to advice on any stage of prosecutions and well as providing support in enforcement of IP rights, effectively adding values to IP portfolios and solving issues at any stage of IP procedure. Ambys Hanoi’s multilingualism had been a strength of Ambys Hanoi in assisting our foreign clients in prosecutions and enforcement of IPRs in Vietnam and the Southest Asian region. Moreover, our network of prestigious advisors and associates in Vietnam, Laos, Cambodia and Myanmar allows us to manage our client’s portfolio effectively and affordably. Ambys Hanoi is in service for many large corporations, prosecuting design patents, trademarks and patents/utility model in Vietnam and managing IP portfolio worldwide for local clients. Building trusting long-term relationships with our corporate, SMEs and individual clients. Our ethical practice emphasizes on accuracy, efficiency and adding value to client’s business and financial well-being.

Farai has practiced law since 2009, and is presently a partner at Mushoriwa Pasi Corporate Attorneys where he heads the Mining, Energy & Infrastructure Law Department. He specializes in commercial and investment advisory in the energy mining and infrastructure sector and has been involved in high value international and regional transactions in the renewable energy, extractive, and infrastructure development spheres. He has also advised on various corporate transactions in the country and is skilled in the structure and implementation of PPP arrangements.

Farai has practiced law since 2009, and is presently a partner at Mushoriwa Pasi Corporate Attorneys where he heads the Mining, Energy & Infrastructure Law Department. He specializes in commercial and investment advisory in the energy mining and infrastructure sector and has been involved in high value international and regional transactions in the renewable energy, extractive, and infrastructure development spheres. He has also advised on various corporate transactions in the country and is skilled in the structure and implementation of PPP arrangements.